• the request 🔧

    Cleanline was ready for a smoother ride. They came to us looking to switch gears from Mailchimp to Klaviyo, grow their list, and fine-tune their retention engine for better long-term performance.

  • the roadmap 🗺️

    Build out a smarter retention journey — with high-converting lead capture, personalized automations, and campaigns built to move. We refreshed their email design and added SMS to the mix as a powerful new lane for growth.

  • the results 🏁

    With a new Klaviyo system under the hood and optimized strategies fueling every send, Cleanline saw a 30% YoY increase in Q4 Klaviyo revenue, an 82x ROI on SMS, and 2.4x list growth. Now that's some real traction!

Automations

right place, right time

Whether you’re building automations or catching waves, it all comes down to reading the conditions and responding in real time.

That's why we tapped into Cleanline's Klaviyo profile data – like gender, location, and product preferences – to serve up content that actually spoke to their customers.

Then we built out 15+ automated flows to meet those customers at every stage of the funnel, from first click to long-term loyalty.

SMS

starting from scratch to 82x ROI

Cleanline came to us without an SMS program – so we built one from the ground up.

We started with strategic lead capture to grow their list, then launched automations that converted new signups without overspending.

As subscribers rolled in, we hit the gas with targeted campaigns that turned SMS into a high-impact revenue channel – now driving an 82x ROI and counting.

list growth

building momentum

We helped Cleanline grow their list the right way – with conversion-optimized lead forms and smart, targeted campaigns that re-engaged existing contacts and pulled in new ones.

The result? A subscriber base that’s now 2.4x bigger than where it started – all in just 18 months.

  • Matt Gabriel, eCommerce Manager, Cleanline Surf Co.

    "It was a great experience – I’d definitely recommend working with Joyryde."

    "We worked with Eric and his team when we were making a big transition – moving from Magento and Mailchimp over to Shopify and Klaviyo. They helped us migrate everything smoothly, and once we were up and running, they built out some great email flows that continue to drive traffic and revenue for us. What I really appreciated was how easy they were to work with – always responsive, and Eric really knows his stuff when it comes to Klaviyo and email marketing. Our monthly meetings were actually enjoyable – I always walked away having learned something new."

READ Testimonials

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Let’s shift your marketing strategy into high gear – book a call with us today!